Strategic Revenue Architecture
Market Complexity.
Monetized.
Translating Market Chaos into Predictable Revenue.
Is Your Pipeline Stalling?
Discover the "Revenue Architect" methodology used to fix invisible leaks in post-Series B tech companies.
No Vanity Metrics. Just Revenue.
Modern marketing isn't about impressions; it's about efficient growth. My approach is grounded in the financial health of the business.
CAC Optimization
Reducing acquisition costs through targeted ABM and high-intent inbound strategies.
LTV Expansion
Driving retention and upsell opportunities to maximize customer lifetime value.
Pipeline Velocity
Shortening sales cycles by equipping sales teams with high-impact, decision-forcing content.
Marketing ROI
Full attribution modeling to ensure every marketing dollar contributes to the bottom line.
The RCA Turnaround: Engineering a 194% Growth Anomaly
Industry analysts declared "Peak Tablet" in 2014. We didn't listen. Operating as a "Navy SEAL" unit within a legacy brand, we resurrected a 90-year-old radio company and forced it into the Global Top 5 consumer electronics list in less than 12 months.
2.6M
Units Shipped / Quarter
$200M+
Revenue Impact
"Monetizing the Glass" - Read the full breakdown of the strategy that displaced Amazon and Asus physically on the shelf.
Unlock the Case Study
Enter your details to download the full "Monetizing the Glass" PDF report.
About Me
Expertise Across the Spectrum:
B2B & B2C
I am a Senior Marketing Leader with a rare versatility: I possess the tactical precision for high-velocity B2B SaaS execution and the creative vision for massive consumer brand scaling.
Whether you need to drive enterprise pipeline growth or launch a consumer product to millions, I leverage AI-driven insights and modern GTM strategies to maximize revenue across any channel.
What Leaders Say
Endorsements from executives and colleagues.
"Beyond his technical prowess, Michael truly shines as a rock star in every sense of the term."
Ed Ilas
Director of IT, RealDefense
"Michael has become the primary spokesperson for RCA tablets... He is confident, well-spoken, approachable and an incredibly strong asset."
Pam Kunick-Cohen
Head of Brand Management, RCA
"Lacking a consistent marketing budget has presented many challenges for Michael, but he has consistently found effective methods of meeting objectives."
Stephen Jorge
President, SJ Resources
Professional Experience
Head of Marketing
Corero Network Security
Oct 2025 – Present
Spearheading strategic initiatives to increase marketing-sourced pipeline substantially. Leading global GTM function and driving operational efficiency across all channels.
Senior Product Marketing Manager
Corero Network Security
Nov 2023 – Oct 2025
Redefined global brand voice. Executed SEO strategy resulting in 11% increase in search visibility. Produced AI-powered video demos.
Product Marketing Manager
RealDefense
Oct 2021 – Nov 2023
Drove profitability for iolo & MyCleanPC. Achieved 60% reduction in CAC and 287% increase in SaaS downloads.
Director of Marketing (Global)
ALCO Holdings
Feb 2014 – Aug 2021
Launched RCA Tablet brand to Global Top-5. Captured 4.9% global market share with 194% YoY growth.
The Creative Pulse
Honeycutt Southern
"Marketing has a rhythm. It requires the ability to improvise, to connect with an audience, and to deliver a memorable performance. As the frontman for Honeycutt Southern, I channel that same creative energy into every business strategy."
Visit Band Website
Media & Enablement
Demonstrating product value through high-impact interviews, webinars, and technical demos.
Not All DDoS Is Volumetric: Why Your Network Needs Deeper Packet Inspection for Real Protection
Deep packet inspection strategies for better network protection.
2025 Threat Intelligence Report – What’s Changed, What’s Next, and How to Prepare
Analyzing the shifting landscape of cyber threats for the upcoming year.
1 Cool Thing: Avita's Affordable Laptops
PCMag feature showcasing product innovation in consumer tech.
Shorts & Reels
Quick insights and event highlights.
Work Samples & Resources
Download examples of my strategic planning, technical writing, and GTM execution.
Let's Connect
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